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I'm reluctant to predict an imminent downturn. I'm just not sure the hard times are really waiting for us around the next turn in the road.
Moreover, I know little about deflation, too little to be confident of my advice about how to market in a deflationary setting. No one has much practical knowledge of the subject. The U.S. economy has not experienced a sustained period of deflation within the memory of any economist or business leader.
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