Marchand--Don't Let Uncertainty Hinder Planning Processes
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OK, so I covered myself against the possibility that their consensus would prove to be wrong, but the truth is, I had concluded that the forecasters were likely correct, and I made suggestions for how marketing executives in printing companies might plan for a contraction.
At the time, a recession seemed certain: events in Korea, Taiwan and Southeast Asia; volatility in our own stock market; and a variety of leading indicators all pointed in the same direction.
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- Places:
- Korea
- Southeast Asia
- Taiwan
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