manroland and RedTie Announce Strategic Partnership
CHICAGO—Oct. 5, 2010—manroland US and Web-to-print specialist RedTie Ltd. announce the formation of a strategic partnership. The new partnership aims to build awareness of considerable benefits with an effective Web-to-print solution for commercial printers.
RedTie, based in the U.K. and with offices in New York, provides web-to-print solutions for print service providers worldwide. Its flagship offering, RTTemplate (RTT), is a user-friendly solution for ordering marketing materials, print collateral and merchandise online that is in use by companies worldwide.
RedTie’s newest offering, Red2Go, offers a pay-as-you go module to its customers, with training available through the new RedTie Academy. RedTie’s solutions are sold directly and through worldwide partners, including manroland.
Vince Lapinski, CEO states, “The announcement of this strategic partnership is great news for manroland North America, and fits well with our overall strategy for GRAPH EXPO 2010, which is to reinforce our position as the strategic partner of choice for printers. This year, the manroland booth (#858) is dedicated to profiling how manroland can help printers to increase their range of services through the intelligent use of Value Added Print (VAP).”
Says Marian Stefani, managing director, RedTie: “So much of the story when it comes to web-to-print is about education—helping printers to understand how a technology like this can work hard for them and generate profit, not just through creating greater efficiencies, but by providing them with a competitive advantage. Technology today has to do more than just create efficiencies. It’s got to add real value and make money for the printer.”
Stefani continues, “Working strategically with a respected major press manufacturer, like manroland, will enable us to take the web-to-print message to the ‘printing masses’ in the commercial printing sector. To date, web-to-print has been more commonly associated with digital printing. However, as RedTie’s web-to-print solution is production- independent, its applications also sit very comfortably in the litho world. To be able to announce a strategic partnership with manroland at the show sets a great platform for success at GRAPH EXPO.