manroland and Océ form Strategic Alliance in Inkjet Sector
“This cooperation opens up a very promising growth market for us, one that is positioned very close to the core capabilities of manroland. Digital printing already has a market share that cannot be underestimated. The print volume in digital printing is growing dynamically, particularly for short runs. Many of our customers are investing in digital printing. This is the first concrete step in opening up new growth opportunities for manroland and in securing a lucrative field of business for the long term, because the area of digital printing is a business that increasingly supplements industrial printing,” says Gerd Finkbeiner, CEO of manroland.
“As the market leader in digital continuous feed printing, Océ has for many years been successful across the globe in company-related high-speed transaction printing. We are also very well positioned in the direct mail sector. With our new high productive full-color inkjet printing systems we have for the first time the possibility of decisively increasing our market coverage in the offset market. In only two years we have become the market leader in digital continuous feed production color printing in our traditional markets. In the coming years, we will utilize our leading position in Europe and North America to expand our business, particularly in Asia and Eastern Europe. The strategic alliance with manroland offers us the ideal opportunity to firmly establish Océ inkjet technology in the graphic arts industry,” notes Sebastian Landesberger, globally responsible for the Strategic Business Unit Océ Production Printing.
Source: Press release.