Mailing Software Demos Added to Educational Session at On Demand 2009

Attendees will walk away with basic steps that your company can quickly take to move into this profitable arena.

• Peer-to-Peer Panel Discussion: Robert M. Dahlke, Jr., VP of Sales, VISOgraphic, Inc. and Arthur Novick, Operations Manager, Mercury Print Productions, Inc.

You know you want to offer your clients in-house mailing services. How will you effectively sell your mailing expertise to your clients and how quickly will you be able to turn a profit? Get answers from fellow printers who’ve been there.

• Understanding Variable Data Processing (VDP) through “VCD”: Dr. John Leininger, Professor, Clemson University.

Discover how to utilize variable data to create customized direct marketing campaigns. Understand how to communicate the latest personalization techniques to your clients. And see how to build and present an effective ROI-based sales tool for digital print applications.

On the Conference side, in addition to the Mailing Intensive program, the Mailing Education track of conference sessions at On Demand will take attendees from concept to mailbox, explaining mailpiece design, mailing software, database management, Variable Data Processing (VDP) for mail, marketing of mailing services-all of the steps that a printer needs to take to quickly move into this profitable arena. The Mailing Intensive seminar, as well as all sessions in the entire Mailing Education track, are targeted for printers who currently mail, printers who are expanding into mailing, or the mailing company looking to enhance existing capabilities, reduce current expenses and increase future profits.

For more information about the On Demand 2009 Expo and Conference, including the Mailing Intensive and Mailing Conference Track, go to

According to Mary Ann Bennett, President and CEO of The Bennett Group, and founder of the Mailing Training Institute, “There is a very real need for this knowledge about Mailing in the print industry. Printers realize that in order to survive and thrive they need to expand into Mailing and other related services. We are very excited that these select mailing software developers have agreed to present their products to conference attendees in this unique format. It is an industry first and the first time ever that conference attendees will be able to see the software packages presented side by side. It is a wonderful opportunity for the attendees to view the applications themselves and to interact with representatives from all of the companies in one room at the same time. Our firm is pleased to bring this unique addition to the ON DEMAND Conference. It is not to be missed!”

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