MagnaGlobal Updates Its U.S. Advertising Forecast
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A slowdown in real personal consumption expenditures, manufacturing activity and ongoing problems in the labor and housing markets all contribute to the revised outlook. Its estimates are further impacted by continued disinflation.
The forecasts encompass core media categories including television, internet, print, radio and outdoor, as well as direct marketing categories (direct mail, directories). Excluding direct marketing components, the revenue growth of core media categories is estimated at 2.9 percent in 2011 and 4.3 percent in 2012.
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