Magazines Reaching the Print-Digital Audience Tipping Point

A closer look at the brands that have crossed the digital tipping point when it comes to the audience delivery of their branded content, reveals that they are all leveraging multiple platforms in order to grow their digital audiences beyond their traditional print readers.

Digital platforms employed by the magazine brands that have crossed the audience tipping point:

• Barron’s — Website, Social networks, Tablet apps, eReader apps
• ESPN the Magazine — Website, Social networks, Smartphone apps, Tablet apps, eReader apps, Zinio
• Fast Company — Website, Social networks, Tablet apps, eReader apps, Texterity
• Food Network Magazine — Website, Social networks, Smartphone apps, Tablet apps, eReader apps, Zinio
• Forbes — Website, Social networks, Smartphone apps, Tablet apps, eReader apps
• Fortune — Website, Social networks, Tablet apps, eReader apps
• Harvard Business Review — Website, Social networks, Smartphone apps, Tablet apps, eReader apps, Zinio
• MacWorld — Website, Social networks, Smartphone apps, Tablet apps, eReader apps, Zinio
• Money — Website, Social networks, Smartphone apps, Tablet apps, eReader apps
• New York Magazine — Website, Social networks, Smartphone apps, Tablet apps, eReader apps
• Sporting News — Website, Social networks, Smartphone apps, Tablet apps, Zinio
• The Atlantic — Website, Social networks, Smartphone apps, Tablet apps, eReader apps
• The Economist — Website, Social networks, Smartphone apps, Tablet apps, eReader apps, Zinio
• WebMD the Magazine — Website, Social networks, Smartphone apps, Tablet apps, Zinio
• Wired — Website, Social networks, Smartphone apps, Tablet apps, eReader apps

To keep pace with the rapidly evolving magazine marketplace and the changing dynamics of print and digital readership, Affinity’s American Magazine Study will begin reporting total brand audience estimates for magazine brands on a quarterly basis in 2012, beginning with the AMS Spring wave.