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Magazines Reaching the Print-Digital Audience Tipping Point

December 19, 2011
To keep pace with the rapidly evolving magazine marketplace and the changing dynamics of print and digital readership, Affinity’s American Magazine Study will begin reporting total brand audience estimates for magazine brands on a quarterly basis in 2012, beginning with the AMS Spring wave.
About Affinity’s American Magazine Study 
AMS employs a contemporary, Web-based methodology to survey more than 60,000 consumers annually. AMS is the industry’s premier source for total magazine brand readership across print and digital channels, including magazine Websites, social networks, electronic subscriptions and the growing number of apps designed for mobile devices. AMS Web audience estimates are derived from comScore’s Media Metrix data, using a state-of-the-art integration process to capture the real-time Web behavior of AMS respondents through direct passive measurement.

About Affinity
Affinity is a media research firm specializing in magazine audience measurement and accountability tracking. Affinity’s products include ProofReader (campaign pre-testing), The American Magazine Study (print and digital magazine audience measurement), and the VISTA Service (in-market effectiveness of print and digital magazine ads).

Source: Affinity.


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