Lowen Color Graphics Transforms USPS Fleet into “The Amazing Spider-Man 2” Mobile Billboards
HUTCHINSON, KS—March 25, 2014—The United States Postal Service (USPS) enlisted Lowen Color Graphics to provide fleet graphics as part of a multi-channel marketing campaign promoting Priority Mail and “The Amazing Spider-Man 2.” Lowen is producing and installing vehicle graphics on USPS trucks in major urban centers. Each driver side vehicle graphic features a dynamic image of Spider-Man with corresponding vehicle markings.
Graphics will be installed on more than 200 vehicles per week at 35 locations nationwide. Each installation is being completed on location by Lowen’s national network of Lowen Certified/3M Preferred installers.
“Lowen Color Graphics proudly serves the USPS fleet,” said Roger Borth, general manager. “We were excited when USPS approached us with this significant task. Our high efficiency/large capacity manufacturing unit is working seamlessly in conjunction with our national installation network to execute this sizable project in record time. We are always eager to undertake very large projects with expedited lead times.”
The high-profile marketing campaign in partnership with Sony Pictures began the week of March 17, and continues through the end of May. The fleet graphics are produced on a specialized 3M material that will allow easy removal returning each vehicle to their original appearance after the campaign concludes.