Live Demonstration at Prisco’s Booth to Highlight HP Scitex Wide-Format Technologies

ATLANTA—Sept. 7, 2011—The PriscoDigital division of Printers’ Service (Prisco) announced that it will be the only vendor to conduct live demonstrations of the recently introduced HP Scitex LX850 wide-format Latex industrial inkjet printer at GRAPH EXPO 2011.

According to Eric Gutwillig, PriscoDigital’s vp of marketing, “Commercial printers must seriously consider adding wide format inkjet printing to capture new business opportunities from within their existing customer base. Inkjet systems can cost effectively produce diverse applications such as banners, Point-of-Purchase displays or promotional items that many of their customers already obtain from other sources. We are already helping many customers do just that and more. Since we are the exclusive Elite channel partner of HP Scitex for the large industrial systems within the commercial offset segment, we are able to offer our customers state-of-the-art wide format technologies.”

PriscoDigital will be exhibiting a host of profit-generating solutions from HP Scitex. The LX850 and LX610 Inks are the next steps in the evolution of wide format industrial inkjet printing utilizing HP’s unique environmentally-friendly latex ink technology. The 126˝ (3.2 m) wide LX850 is a roll-to-roll inkjet system that produces highquality graphics with resolutions up to 1200 x 1200 dpi, directly on an extremely wide variety of paper, synthetic and fabric media.

The HP Scitex LX850 can print a single roll of media at up to 1,905 sq.ft./hour. its dual-roll capability allows for simultaneous printing of two different jobs at the same time, at full production speed. Double-sided graphics can also be produced in register on almost any flexible substrate. In addition to accommodating all flexible media indoor applications, a wide range of durable outdoor applications can be produced without the need for solvent inks. The newly introduced LX610 Latex inks for the LX850 expand the color gamut and allow for even more dazzling glossy results on banner media.

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