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Lithographix Powers Its Future With Solar --Michelson

February 2009

Despite the solar system, Lithographix’s various ongoing recycling efforts and plans to install new energy-efficient lighting in the plant, Zebrack admits that—in the current tough economic climate—winning jobs still all comes down to price. “Today, no one is going to pay any more to deal with green vendors.” When the economy does stabilize, he expects that their efforts will provide a sales advantage with movie studios, as well as with progressive firms clustered in the San Francisco Bay area.

“Utilities may have to eventually buy renewable energy from private companies. Maybe we should get all of the companies around us to build solar plants on their rooftops, so we can then sell the clean energy back to the power company,” he quips. “It would sure be a lot easier way to make money than it is trying to earn a living as a printer today.”

Mark T. Michelson


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