Lithocraft Targeting New Markets with KBA Rapida 106 UV PressApril 18, 2011
World Makeready Champion
Since being launched at Drupa 2008, KBA’s high-tech Rapida 106 continues to be the world champion in makeready and the most productive press in its class. A key unique feature of Lithocraft’s press includes the DriveTronic SIS (Sensoric Infeed System), a totally makeready-free system that knows no setting or sidelay errors, nor does it mark sensitive substrates.
Its mode of operation is ingeniously simple: a sensor determines the lateral position of the sheet on the feeder board, and as the sheet approaches the transfer point to the first printing unit the gripper on the transfer drum aligns the sheet with the side position specified at the console. Various automation modules, such as fully automatic plate changers, ErgoTronic ACR video register, DensiTronic Professional ink density control and the LogoTronic management system with CipLink software, ensure maximum productivity.
To market the new press, Lithocraft will be holding an open house and producing marketing materials to explain the capabilities of the new equipment. “Our material will help explain the added benefits of an eight-color UV press and how it can help expand and enhance the products our clients are presently producing,” says Navarro.
As the firm readies for the Rapida 106 installation, it has made changes to its facility to accommodate the eight-color press. This includes foundation modifications and the necessary upgrades for the UV system electrical requirements.
“Lithocraft will be entering a different market segment, and in doing so we will be making internal changes to help support the market change,” says Navarro. “Success for our company is based on our commitment to provide exceptional service with all the necessary support for our clients.
“As the company enters into new markets we will not only provide new products for our clients but additional internal efficiencies with our staff. Automation for estimating, order processing, digital file handing, make-readies on press, and order tracking for our clients are a few of the new changes that will be instituted. These changes will allow our sales staff the ability to better service our existing clients and the ability to pursue and capture new customers.”
Lithocraft was established in 1973 to serve the advertising and marketing community with high quality commercial printing. The company features a full prepress with direct-to-plate capabilities through full bindery producing medium- to high-volume annual reports, brochures, packaging, point-of-purchase displays, and posters. With its 37-year tradition of craftsmanship, Lithocraft takes pride in being recognized as a quality company. It is committed to providing high quality products and services through the continuous analysis and improvement of its processes and procedures. www.lithocraft-co.com
About KBA North America
KBA North America is located in Dallas, and a member of the KBA Group. Established 194 years ago in Wuerzburg, Germany, Koenig & Bauer AG (KBA), the parent of the KBA group, is the oldest and second largest press manufacturer worldwide. KBA's banner, 'People & Print', reflects its dual focus as a leading innovator for print entrepreneurs. The group's product range is the broadest in the industry; its portfolio includes commercial and newspaper web presses, sheetfed offset presses in all format classes, special presses for books, inserts, banknotes, securities, metal-decorating, smart cards; CDs and DVDs plus inkjet and other coding systems. For more information visit the company’s Website at www.kba.com.
Source: company release.