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Lineup for Brand Protection Conference at Graphics of the Americas 2010 Announced

December 3, 2009
9-10 a.m.
Smiths Detection's new solution for the brand protection community authenticates, identifies, tracks and traces consumer food products throughout their life cycles. Mueller presents this solution to tracking and tracing, which uses edible, non-visible, physical markers which can be carried through a consumer product's life cycle; then read and verified using Smiths Detection technologies and assisted by 24/7 diagnostic services.
Applications for this new technology are imminent, not only for consumer food products, but also for pharmaceuticals, cosmetics, OTC drugs, and more. The technology drastically reduces detection time, response time and failure risks; both socially and financially.
Friday, February 26, 2010
Keynote Address: Counterfeit Cowboys: Profiles in Deception
Nick Busick
9-10 a.m.
As former head of security at a prestigious racetrack resort and casino, where he was exposed to the world's most ingenious fraudsters, scam artists and criminals, Nick Busick has been actively involved in the consumer products and services supply chain. His extensive law enforcement experience includes warding off fraudulent attacks, profiling enemies, detecting criminal activities, and successful legal and financial recovery.
Busick is now a brand owner and retailer who has developed a unique approach for brand protection using what he has learned through experience. This keynote address is very useful for reviewing and upgrading your own risk management programs.
For information about the other sessions on the agenda, visit:
Brand Protection Conference - Early Registration Discount
Early registration is available through January 31, 2010; and team discounts are also available. Register today by visiting or call +1 407-240-8009 for more information.
About Printing Association of Florida (PAF)
The Printing Association of Florida is one of the most active and influential printing associations in North America, occupying a headquarters in Orlando, Fla. More than 500 Florida-based graphic arts companies consider PAF their ultimate business partner. Governed by an all-volunteer board of directors elected by its membership, PAF is a not-for-profit association representing the interests of the graphic arts industry throughout the state. PAF is affiliated with Printing Industries of America, the world's largest graphic arts trade association, making PAF members a part of the largest, most comprehensive graphic arts advocacy organization in the world. PAF is located at 6275 Hazeltine National Drive, Orlando, FL 32822, by phone: +1 407-240-8009, Fax: +1 407-240-8333, and on the Web at
About Graphics of the Americas (GOA)
Now in its 35th year, Graphics of the Americas is produced annually by the Printing Association of Florida, Inc., and an industry trade association. GOA 2010 is scheduled for February 25-27, 2010 at the Miami Beach Convention Center.
GOA is one of the graphic communications industry's largest, annual combined exposition and education events in the U.S. With worldwide attendance, GOA is a unique expo and conference that attracts 9,500 printers, designers, and creative professionals from North America, Central America, South America and the Caribbean. To register or for more information call 1-800-331-0461 or visit Outside the U.S. and Canada, dial + 1 407-240-8009.


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