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Lineup for Brand Protection Conference at Graphics of the Americas 2010 Announced

December 3, 2009
MIAMI BEACH, FL—December 3, 2009—Counterfeiting, an alarming $800 billion industry worldwide, has snowballed into a major issue facing brand owners and the designers, pre-media, and printers who supply them. Those attending the Brand Protection Conference, co-produced with Package Design Magazine, will gain essential knowledge and insight about the latest innovations to protect brand image and product integrity from the counterfeiting threat. The next annual Brand Protection Conference takes place at Graphics of the Americas (GOA) in Miami Beach, FL, on February 25 and 26, 2010.

Two-Day Infusion of the Latest in Counterfeit Security Measures
The two-day Brand Protection Conference at GOA features the latest technologies and techniques to thwart counterfeiting including design software, screening, holograms, security printing techniques, security inks, nano-tags, coatings, security substrates, photonic crystal chemistry, biometrics, DNA markers, FDA mandates and industry standards for food and pharmaceutical protection, and much more.
 
Special session: The Wine Label Counterfeit/Anti-Counterfeit Project
A special session at the Conference includes a hands-on case study illustrating one of the most prevalent and damaging forms of counterfeiting: wine labels. Dick Warner, Security Printing Consultant and Frank Kanonik, President, DigitalPrintInfo, have received permission from a winery to counterfeit one of its labels.
 
The session, held on Friday, February 26 at 11:15 a.m., will include a video presentation about the production of the counterfeit wine label from start to finish. The counterfeit labels will be on display, alongside genuine labels, for evaluation.
 
Dr. James A. Hayward, CEO of Applied DNA Sciences, will demonstrate the security technology that will prevent counterfeiting of the wine label. The security technology uses embedded DNA markers and bio-signatures in the wine label.
 
In addition to side-by-side comparisons of the counterfeit and brand name products, the session will also demonstrate the risk that brand owners assume when no security techniques are employed.
 
George Ryan, President of GOA, says, "The Brand Protection Conference this year is more important than ever before. Security printing is a critical element of our marketplace from financial, brand protection, and increasingly, health-related standpoints. The take-aways in terms of education will give GOA visitors the ability to bring protection to their own operations, and thereby prevent potentially major problems in the future."
 
Conference Keynotes
 
Thursday, February 25, 2010
Keynote Address: Edible Markers for Brand Protection
Brad Mueller, Vice President & General Manager, Commercial Safety and Security, Smiths Detection
 

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