Lehigh Plans Growth For a Second 75 YearsMarch 1999
"Paul's primary mission is to drive the creation and implementation of an aggressive growth strategy and new business development for the Lehigh Cadillac Direct Div.," says Frick. "We're determined to become an increasingly prominent provider in the robust direct marketing sector."
Frick is committed to Lehigh becoming increasingly efficient and productive in the 21st century. "We needed a senior individual with particular expertise in building a high-performance operating platform. We found him in Damon Snyder." Snyder joined Lehigh in mid-1998, and was appointed general manager of the Pennsauken, NJ, printing facility and, concurrently, senior vice president of operations at the enterprise level.
Adds Frick, "There is tremendous potential within our companies, through a cultural commitment to continuous process improvement that will have an indelible, positive impact on further efficiencies and operating performance."
In addition to a new senior executive group and the recent company reengineering, Lehigh has rapidly put in place an aggressive capital expenditure program to support growth.
"We've invested $14 million in capital projects over the last 24 months in web offset presses, sheetfed presses, computer-to-plate technology and advanced digital prepress equipment for all our divisions," Frick explains. "We are fully committed to extending our present market leadership position in those sectors where we elect to participate."
Acquisition is another important component of Lehigh's growth strategy. Once again, Frick's industry acumen, particularly in the area of successful transactions and post-acquisition integration, should prove an important advantage for Lehigh. While Frick has not yet revealed specific target companies, he is clearly active in the screening stage.
He anticipates that at least one transaction and, potentially, more will occur sometime during the company's anniversary year. Most certain is the fact that, by the year 2000, Lehigh will be a materially larger printing, graphic and digital services company.
In keeping with these on-going changes inherent in a growing organization and in recognition of the company's 75th anniversary, Lehigh is also in the process of introducing a new corporate identity program. The collective result, notes Frick, is an organization that values the past while embracing a very exciting future.
"Lehigh is an excellent company with a rich culture and strong presence within our industry," he states. "We intend to enhance that legacy by growing the company, making it more aggressive, responsive and productive. We're very confident and enthusiastic about our future. The first 75 years were great...the next 75 will be even better."