Lehigh Direct is First CMYK Install of Kodak Prosper S10 Inline Inkjet System
ROCHESTER, NY—August 11, 2010—Lehigh Direct, a leading direct marketing company serving many top international brands, is taking its expertise in personalization to the next level as the first U.S. company to leverage the CMYK capability of the Kodak Prosper S10 imprinting system. The inkjet system is designed to enable partial- and full-page variable color printing inline at full speeds with a web offset press or web finishing line.
Lehigh Direct, a long-time innovator in personalized direct mail solutions, anticipates a variety of new and rewarding opportunities for its customers with the ability to enhance direct mail by blending high-quality offset with high-quality digital full-color variable data.
“We are excited to partner with Kodak on this big step into the next generation of direct marketing,” said Bob Hackett, Executive Vice President. “Clearly both Kodak and Lehigh Direct have established themselves in their leadership positions within the direct marketing industry over the last decade and we continue to invest in what we believe will offer our clients solutions to their growing direct marketing needs.”
With the process color capability in the Prosper S10, print and marketing service providers are now able to leverage the specialty printing capabilities of offset—including metallics, heavy color saturation, scratch-off coatings, and other specialty inks—to create a high-value product that can be customized with process color imaging inline at high production speeds. The solution is ideal for direct mail, catalog, and other custom publishing solutions.
“Printers and marketers are always looking for ways to make communications more effective,” noted Ronen Cohen, Vice President, Inkjet Printing Solutions, Kodak. “Personalization is known to drive a higher response and a more robust return on marketing investment (ROMI), and this KODAK Solution gives customers a game-changing bridge between high-value offset color and high-quality full-color variable communications imprinting in the hybrid environment.”