Lehigh Celebrates Enhanced Capabilities
The new Heidelberg joins seven other web presses at the Lehigh Direct plant—all with in-line finishing capabilities. As a result, the facility can print, form and stuff an envelope with direct marketing messages, order forms, etc., completely in-line. And Lehigh can produce several different pop-up formats in-line.
Lehigh Direct also employs CreoScitex platesetters and a Prinergy front-end system for a complete PDF-based CTP workflow.
In-line Finishing Advantage
Raymond Frick, CEO and president of The Lehigh Press, comments that the new M-600 is his company’s latest move to fulfill its commitment to provide customers with the resources to create direct marketing products with extraordinary impact, including Lehigh’s unique in-line finishing capabilities. “We now offer our customers a broader value proposition through advanced technology and production capabilities,” he says.
The gala function at the Shedd Aquarium also featured the drawing of three oriental rugs as part of Lehigh’s traditional “Magic Carpet” giveaway and Scottish bag pipers, who welcomed the guests.
As Lehigh Direct’s banner hanging at the Shedd Aquarium proclaimed: “Every move we make is for and about the precious customer,” it appears this printer knows how to impress its clientele by paying close attention to every detail—including how to host a gala reception.