Leading Magazine Publishers Launch Ad Campaign Promoting Medium
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Created by Y&R NY, the "Magazines, The Power of Print" campaign will roll out in the May issues (for weeklies, the issues on sale the week of April 5) of nearly 100 titles and run for seven months in magazines and Websites from the five publishers, as well as Active Interest Media, American Express Publishing, Bonnier Corporation, Emmis Publications, ESPN, National Geographic, New York Magazine, and third-party sites in the food, shelter, sports, entertainment, fashion and news categories, reaching a combined 112 million readers per month. A complementary digital component will support the print campaign beginning this spring.
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