Leadership Changes Reflect AlphaGraphics’ Brand Growth
SALT LAKE CITY, UT—May 11, 2011—In keeping with its continued focus on adaptation in the rapidly changing marketing communications industry, AlphaGraphics Inc. announced several key changes to its leadership team at the worldwide headquarters in Salt Lake City. Adjustments in the areas of business development, franchise development, marketing and finance reflect the company’s focus on sales growth and expansion of services and new technologies to better serve small- to medium-sized businesses.
Previously AlphaGraphics’ vice president of global development, Art Coley has been promoted to senior vice president of global and business development. In his expanded role, Coley will lead the company’s franchise and business development strategy, leveraging work and revenue-producing activities that will continue to build strategic brand value for the network of nearly 300 locally owned business centers worldwide.
Also working more closely with Coley and the franchise development team will be Suzette Blakemore, strategic director of business development, whose team collaborates and strategizes with AlphaGraphics owners to improve sales and meet evolving customer needs.
Said AlphaGraphics CEO Kevin Cushing, “The alignment of these two groups will provide our team enhanced resources to increase sales at the center level. Combining their skills will serve as a catalyst for refining the way our franchise conducts business, and reinforces our emphasis on being a sales-driven organization.”
Jesse Himsworth, AlphaGraphics’ senior marketing manager, has been promoted to director of marketing. Himsworth will direct the marketing team in developing marketing strategies for business centers and their customers, creating tools that drive qualified leads to business centers, as well as building and evolving the AlphaGraphics brand.
New to AlphaGraphics is Tommy Auger, who will serve as chief financial officer for the franchise. Providing a fresh perspective, Auger will help streamline and update financial processes to increase efficiency. Auger brings a wealth of experience in accounting and benchmarking solutions gleaned from working with a number of other companies.
“Our company is in the midst of a calculated brand evolution, and these changes in our leadership team are just one of the manifestations of the exciting things to come in the next few years,” explained Cushing. “Our team is stronger, more prepared, and more motivated than ever to find innovative ways to drive center sales and better serve the technologically savvy business professionals of today.”
AlphaGraphics, Inc., plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network, a 40 year-old brand, leads the industry in sales per location at $1.1 million. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors. www.alphagraphics.com.