Layar, Fry Communications on Augmented Reality (Webinar)

PHILADELPHIA—July, 17, 2013—The definition and history of Augmented Reality (AR), the tools that are available in the market to begin leveraging this technology, and its implications for print, were among the topics discussed in this week's Webinar, "Augmented Reality: Making Print Interactive." Hosted by Printing Impressions and sponsored by Canon Solutions America, the Webinar drew more than 800 registrants from across the globe. The presenters were Maarten Lens-FitzGerald, co-founder and U.S. general manager, Layar; and Alan Snyder, Fry DPSG, Fry Communications in Mechanicsburg, PA. The Webinar was moderated by Barbara Pellow, group director at InfoTrends.

Pellow presented some interesting facts on this interactive technology. "Incorporating Augmented Reality elements within mobile applications is predicted to generate nearly 1.4 billion annual downloads of such apps worldwide by 2015." She also provided several examples of how companies are leveraging this platform.

Lens-FitzGerald gave an overview of his firm, Layar, the world's largest mobile Augmented Reality and interactive print platform, with 33 million downloads and more than 50,000 marketers and publishers registered. Clients include Condé Nast, Meredith, Hearst, North American Publishing Co., Dwell Inc., Playboy and more.

Snyder also highlighted the opportunities and implementation of Augmented Reality at Fry Communications, from a print service provider's (PSP) perspective.

Registrants reported positive feedback to the Webinar. Here are just a few of the comments:

"It was a good review of the current players in this marketplace, as well as what Augmented Reality can really do."

"Seeing how Augmented Reality works, the fact that there is no special printing needed, the applications it's useful in, and the sources available to partner with."

"Seeing various Augmented uses of print; the point that multiple calls to action can be contained in the one interaction."

Want to learn more about Augmented Reality? Click here to view this Webinar.