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Edison Lithograph & Printing : Where Big Is Beautiful

January 2011 By Erik Cagle
Senior Editor
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Money Is in Makereadies

Joe Ostreicher, COO, notes that the KBA sheetfeds (all of which have been installed in the last five years) have significantly whittled down job make- ready times that used to consume hours. He believes the presses also fulfill the need for the G7-qualified printer to attain perfection within the large-format color and quality realms. And multiple large-format sheetfed presses, he adds, provide an advantage that many competitors, and almost no trade printers, can match.

"The fact that we have two 81˝ presses puts us in a different league," Ostreicher contends. "One plus one does not equal two. If a rush job comes in, we can put it on-press almost immediately. Within hours, we can process, proof and print your job."

Roger Morel, quality control manager at Edison Litho, also points to the 205 UV press' capability to print on plastics and canvas—virtually any substrate. Working in tandem with UV ink manufacturers, Edison Litho is constantly testing to find new possibilities for customers.

Needless to say, serving both direct clients and other printers, while offering such a wide breadth of product and service capabilities in quick-turnaround fashion, dictates that materials be available immediately. That was Edison's driving force behind the decision to acquire a 64˝ GMC sheeter some years ago.

"Most paper companies stock paper for 40˝ presses. Anything above that, the bigger sheets, is in rolls," explains George Gross, president and CEO of Edison Litho, which was founded by his father, Isidore. "It used to take us three to five days or more to get paper from our paper suppliers. Now, we can get the paper we need the next day, and get a job on-press almost immediately. We stock a large amount of rolls and can sheet whatever grade is needed on-demand."

Speaking of in-house convenience, Edison Litho has a "soup kitchen," a.k.a. ink lab, on-site, manned by a representative from a well-known ink company. This accessibility is vital for Edison to be able to replicate any special corporate or PMS colors.

Still, all the equipment and accreditations that the industry can offer alone do not make for a successful print shop. Tocci relishes the open-door policy implemented by the ownership team (George Gross, his sister/CFO Susan Ostreicher and brother-in-law/COO Joe Ostreicher). That lack of bureaucracy has fostered an environment of employee input and decision making that leads to satisfied customers and workers. At the shop floor level, all production people take great pride and ownership in what they do, from start to finish.

"What is also important is the foresight of our three owners," Tocci says. "From a sales perspective, they've never hesitated to respond to customer needs by making major investments in our future. As technology and the industry changes, our ownership remains open to any suggestions that can help grow our business."

Going forward, Edison Litho plans to upgrade its finishing department with more automated diecutting and mounting equipment. On the front end, the company is also working on streamlining and upgrading its estimating, billing and other administrative functions.

And, while Edison Litho knows its place in the printing industry, that doesn't stop it from striving to become one of the top large-format printers in the country. "We don't pretend to be something that we're not," Tocci remarks.

"We are a really great large- format printer with the expertise and the knowledge to handle projects and get them done on time. We understand the business and the industries that we serve." PI


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