Edison Lithograph & Printing : Where Big Is BeautifulJanuary 2011 By Erik Cagle
In the final analysis, Edison Lithograph & Printing could be a stalwart commercial, large-format, packaging and trade printer, and let it go at that. Were that the extent of Edison Litho's resumé, however, the company probably would not be in business very long.
Edison Litho is a bit of a rare bird. It has all of these wondrous capabilities—powered by a trio of large-format KBA sheetfed offset presses—and leading positions in the retail, entertainment and packaging sectors. And, if that weren't enough, 40 percent of Edison Litho's brick-and-mortar business constitutes work for the trade. Despite this, or maybe because of it, that isn't enough to keep the multifaceted printer in the lead pack of the New York metro market.
Just ask Shelly Tocci, sales manager for Edison Litho. Tocci believes the secret to her company being able to gain a dominant position in the retail market is to excel in aspects beyond printing. Being able to produce a nice dot might get you there, but only the ability to deliver—literally—will keep you there.
"We started out modest with smaller retailers," she explains. "We took the time to understand their businesses, learn their needs and recognize that change is constant, particularly with in-store signage.
The Total Package
"We've realized that no matter how good of a printer we are, if we don't fulfill and kit pack properly, and on time, then it doesn't help anybody. Thus, we became great at kitting and packing, which have helped to grow our business. Our word-of-mouth reputation for our large-format printing and turnkey fulfillment capabilities has raised our awareness within the retail circles."
Like any successful printer that deals both direct with its own sales force and addresses the needs of other printers, there aren't many products that Edison Litho can't generate. Aside from point-of- purchase (POP) displays and retail signage, packaging and large-format work such as billboards, the company produces books, magazines and catalogs, directories, envelopes, flyers, greeting cards, newsletters, presentation folders and sell sheets. In addition to the aforementioned retail and packaging clients, Edison also addresses the needs of the cosmetics, automotive and communications markets.
The North Bergen, NJ, company, which employs 240, enjoyed a solid 2010 with sales in the $30 million range. Much of that success, from a heavy-iron standpoint, can be attributed to its trio of large-format KBA presses: two six-color, 81˝ Rapida 205s with coaters; and a six-color, 64˝ Rapida 162 with coater. The most recent Rapida 205, installed in 2008—making Edison the first North American printer operating two 81˝ KBA presses—is equipped with a custom plastics package with full UV interdeck drying system and back cylinder chillers. Edison's pressroom also includes an eight-unit, 38˝ Nebiolo heatset web press.