La Crosse Graphics Installs Mitsubishi Commercial Web Press
LA CROSSE, WI—February 26, 2013—Tourism is big business in Wisconsin, and La Crosse Graphics’ product portfolio reflects this segment’s size and diversity. La Crosse Graphics, a commercial printer established in 1987, has just completed the installation of a 16-page Mitsubishi GCX heatset web press with eight printing units and inline signature folding capabilities. As a longtime user of Mitsubishi sheetfed and web presses whose first press was installed in 1991, Tim Morgan, president, said the most recent acquisition was aimed at improving the company’s competitiveness on larger runs and expanding the job mix.
“It was an easy choice to make,” Morgan said. “We took into account the areas of La Crosse Graphics’ business that are growing, total press capacity and jobs that had been out of reach because of run lengths. The GCX enables us to keep bigger jobs in-house and increase our sales.”
La Crosse Graphics is located in La Crosse, WI, on the state’s southwestern edge between majestic bluffs and the Mississippi River. The picturesque city boasts a well-preserved historic district and three universities. La Crosse Graphics has benefitted from the area’s location and amenities, catering to the thriving tourism industry and academic institutions. The company also prints work for health care providers, manufacturers and ad agencies, among many other end users.
Colorful visitor guides, catalogs, marketing collateral and annual reports are the pillars of the printer’s business. Print communications for clients in higher education run the gamut from recruitment materials to alumni publications. In recent years, La Crosse Graphics has expanded into large-format digital printing of banners, signs and displays.
Employing 85 people, La Crosse Graphics occupies nearly 95,000 square feet of manufacturing space. Mitsubishi presses drive the printer’s sales. The equipment lineup here includes four Mitsubishi sheetfed presses and two Mitsubishi web presses, plus folder/gluers, diecutters, saddle stitchers and perfect binders. The sheetfeds are all 40″ presses (three six-colors and a two-color) with coaters. A 2008 model brought in-house ultraviolet printing to La Crosse Graphics.