Kodak Teams with LifePics to Streamline Online Photo Merchandizing for Retailers
“Consumers want the ability to place orders online and pick them up in-store,” said Larry Trevarthen, vice president of worldwide marketing, retail systems solutions, Eastman Kodak. “LifePics’ market-leading web-based photo services running on Kodak’s retail systems is an efficient, cost effective way for retailers to deliver the value and convenience of net-to-retail photo ordering for consumers.
“The ability to fulfill same-day orders is especially important during holiday seasons when retailers can offer online order service up to the holiday providing retailers with an opportunity to increase photo revenue,” added Trevarthen.
Seattle-based Bartell Drugs, a drug store chain with 58 stores, implemented the Kodak and LifePics service and has seen rapid results. According to Howie Cohen, general merchandise buyer at Bartell Drugs, “We saw significant uptake in orders after we implemented the net-to-retail service. Sales of premium products like photo books have been particularly strong since we established a web presence.”
LifePics is the market leader in turning images into transactions by connecting billions of consumers’ digital images to more fulfillment options than any other service on the Internet. Using LifePics’ technology, photofinishers and professional photographers are able to accept online photo orders from consumers, and route orders to any fulfillment lab.
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.