NexPress Gives 1-800-Postcards a Competitive AdvantageJanuary 23, 2013
The NexPress Platform prints on more than 800 standard offset substrates and enables duplex printing with ease. 1-800-Postcards gives its customers the option to print larger-sized applications thanks to the long-sheet feeder. Customers can also differentiate their applications through watermarking, protection coating, high-quality glossing, in-line dimensional printing and spot colors with the Fifth Imaging Unit Solution. Moyal feels these extended printing features are enabling them to bring in new business opportunities that didn’t exist when they pursued offset printing alone.
“We are in the heart of the creative section of N.Y.C. and these designers can now get more creative with their printing, at a cheaper cost, through digital print,” said Moyal. “We are able to better serve our existing clients and bring in new ones. We often show prospective customers how easily we can achieve effects like dimensional printing or clear gloss using the Kodak NexPress Fifth Imaging Unit Solutions, and they immediately want to know how it can be done. We are happy to tell them that it can only be achieved on the NexPress Platform.”
In an independent photo quality study completed by SpencerLab, it was found that the Kodak NexPress SX Press achieved the overall highest rating for photographic print quality, demonstrating the best all-round performance across the majority of attributes evaluated.
The NexPress SX Press features Print Genius, a suite of productivity and quality control tools developed specifically to automate tasks and help printers maintain peak quality throughout the production run. The Kodak NexPress Intelligent Calibration System (ICS) version 3 software also helps to maintain print uniformity and fast processing. Together, these features can enable printers to achieve fast turnaround times with increased press uptime and consistent imaging without the risk of sacrificing the quality they desire. “We have great flexibility with the NexPress Platform. We had one customer who wanted to change his business cards, so we made the necessary adjustments and were able to get the file on the press and printed within 15 minutes. You can’t do that unless you have a quality digital printer,” said Moyal. “The NEXPRESS Platform’s imaging quality rivals that of offset. Customers demand the best quality from us and, fortunately, we are able to do that through Kodak’s robust digital printing solution.”
In addition to investing in NexPress technology, 1-800-Postcards also uses NexPress Thermal Direct Non Process Plates for high-quality offset printing. Since Thermal Direct Plates do not require processing, they offer streamlined and simplified platemaking, reduced operational costs and labor, and greater overall prepress efficiency than traditionally processed plates. Thermal Direct Plates completely eliminate plate processing so 1-800-Postcards can reduce environmental impact and costs with no processing chemistry and save time, money, and floor space with no processing equipment. Thermal Direct Plates even go a step further to improve the image stability and consistency of printed materials by eliminating processing variability and offering reliable imaging job after job.
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of images, information, and printing to enrich their lives.
In the graphic communications industry, Kodak serves customers in the printing, publishing, packaging and enterprise markets with intelligent solutions for competitive advantage and greater return on investment. For more information, visit www.graphics.kodak.com. Follow us on Twitter at twitter.com/kodakidigprint and visit our blog at www.growyourbiz.kodak.com.