GUA Conference to be Held in New Orleans this June

ROCHESTER, NY—April 27, 2011—In June, Kodak’s customers from the commercial printing, publishing and packaging industries will gather at the annual Graphic Users Association (GUA) North American Conference to learn about new solutions, best practices and ways to maximize their current and future investments. Themed “Growing to New Heights,” the event will take place on June 6-10, 2011, at the InterContinental Hotel in New Orleans.

“GUA members want content that will help them differentiate their businesses, better satisfy their clients, and improve their bottom lines,” said Tom Clifford, president, GUA. “The GUA conference provides insight on all of those topics, delivered in an environment of networking and knowledge sharing among peers.”

Sponsored by Kodak and managed by the GUA Board, the GUA Conference is open to all users of Kodak Solutions and Services. Attendees are able to connect directly with Kodak’s Solution managers and executives during educational sessions on key industry trends. Attendees will hear about trends and solutions in digital print, workflow, packaging, integrated marketing campaigns, and services. Session topics include:

• Tools to Grow Your Business
• Tips and Tricks
• Optimize Your Workflow
• Take-Away Techniques
• Share Feedback
• Hands-on Training
• Best Practices
• Delivering Effective Marketing Campaigns
• Enabling Revenue Growth

Here’s a video from an educational session at last year’s GUA Conference discussing the transition from print service provider to marketing services provider:

“The ability for customers to have one-on-one conversations with Kodak’s solution managers and executives sets the GUA Conference apart each year,” said Clifford. “The GUA University Classes, roundtable discussions, and focused time with Kodak’s technical personnel represent valuable resources that can improve productivity and profitability among attendees’ businesses.”

The first two days of the conference, June 6 and 7, are dedicated to GUA University Classes. The classes offer in-depth information on Kodak’s solutions and services including hands-on learning in small class sizes taught by industry-leading instructors. This year, the number of classes offered has increased and a new class, Optimizing Your Kodak Prinergy Workflow Administration, has been added. Additional courses will cover topics such as Rules-Based Automation (RBA) for Beginners, RBA Advanced, Kodak PREPS Imposition Software, and Kodak Colorflow Software.

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