Kodak CMO Jeff Hayzlett Wins Crain Award for Business Marketing Excellence

ROCHESTER, NY—06/12/2009—Jeff Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company, was awarded the prestigious G.D. Crain Jr. Award for Marketing Excellence at the Business Marketing Association’s (BMA) 2009 Annual Conference in Chicago on June 10. The award is named in honor of business marketing icon and pioneer G.D. Crain, founder of Crain Communications, publishers of Ad Age and BtoB Magazine.

“Jeff’s contributions to Kodak’s brand transformation from a business-to-consumer marketing company to one that is also a leader in business-to-business marketing is extraordinary,” said Rance Crain, son of G.D. Crain, President of Crain Communications, Inc., and presenter of the award. “Jeff is very deserving of this award, and it speaks volumes towards his leadership and championing of B2B marketing at Kodak.”

Created in 1969, the G.D. Crain Jr. Award recognizes a BMA member for career achievement in business-to-business marketing communications and exceptional service to the Association. It carries with it election to the BMA Hall of Fame. Hayzlett serves as chairman of the board of directors of the Business Marketing Association.

“This is an exceptional honor for Kodak,” said Hayzlett. “Kodak’s transformation is one of the most profound in the history of business, and this award is testament to the tireless efforts of our marketing team.”

In addition to the G.D. Crain Jr. Award, Hayzlett has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named “Business to Business Marketer of the Year” by BtoB Magazine and “Direct Marketer of the Year” by the University of Akron Taylor Institute for Direct Marketing. Also in 2008, Hayzlett was inducted into the College of Business Administration Direct Marketers Hall of Fame. Previously, the U.S. Small Business Association named him “Entrepreneur of the Year.”

Hayzlett is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC’s The Big Idea with Donny Deutsch, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump.

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