King Organization Becomes Part of Century Direct

PARAMUS, NJ—Feb. 18, 2011—The King Organization of Mt. Vernon, NY, will become part of Century Direct LLC, Long Island City, NY, in a move that will enable customers of both companies to benefit from a more comprehensive line of direct marketing service offerings. The NAPL Business Advisory Team served as advisors to both companies, helping to determine a reasonable price and structure for the transaction.

Martin and Joseph Rego, King president and vice president, respectively, will join the Century Direct team, and Century Direct will combine the King operation into its facility in Long Island City. Details of the transaction have not been disclosed.

“We are extremely pleased to welcome Marty and Joe to Century Direct,” said Mike Kellogg, Century Direct CEO. “King has been a highly respected part of the direct marketing landscape in New York for more than 50 years and the managements of both companies share a vision for the future that we will now be able to work together to achieve.”

“We’re delighted to become part of Century,” said Martin Rego. “We’ve known and admired them—and competed against them—for many years, and now we are proud to be part of such an excellent team. This move will benefit our customers in many ways.

“By joining Century, we are really bringing our offerings up to the next level,” he continued. “Century has extensive database, Web and programming capabilities our clients can utilize, as well as the traditional design, print, variable data, postal, lettershop and fulfillment capabilities our clients expect. And its long history in the direct marketing industry, its excellent reputation, and its proximity to our key markets in the New York City metropolitan area are all very, very big pluses, and all will serve to further benefit our clients. We are looking forward to retaining, enhancing, and expanding our current client relationships and adding many new relationships we were previously unable to service.”