Ken Schmidt, Formerly with Harley-Davidson, to Keynote PODi AppForum
ROCHESTER, NY—Oct. 12, 2011—PODi, the Digital Printing Initiative, has announced that Ken Schmidt, former director of communications at Harley-Davidson will present the kick-off keynote address at the 2012 AppForum digital printing conference, planned for Jan. 23-25, 2012, at the newly renovated Tropicana Hotel in Las Vegas.
The AppForum is the longest running event focused on emerging, high-margin business opportunities made possible by digital printing. Ken Schmidt is an expert in helping companies create compelling marketing messages that drive an emotional response. He helped Harley-Davidson make one of the most celebrated turnarounds in corporate history.
Schmidt roars onstage at AppForum with a passionate look at how businesses can and must differentiate themselves from the competition or fall prey to being simply forgettable. “Most companies still all say the same predictable things, about ‘quality,’ ‘cost,’ ‘solutions’. If they really want to connect with prospects, they need to leave out the “givens” and kill the business-speak. Make your message unpredictable. Own it exclusively. It’s an approach that works – for your own marketing and for your customers’ marketing programs, too. I’ve run a lot of direct marketing programs, and I can tell you from experience that if your competition is doing something, you should be doing something completely different. I’m amped about coming to AppForum to speak with the real winners in this space, and inspire them to go further by being different.”
“Ken will challenge the AppForum audience to discover new ways to differentiate themselves, to communicate with their customers; and ultimately to encourage their customers to try new things with their marketing,” says Caslon General Manager Dave Erlandson. “In today’s competitive environment, winning requires it. And that is what AppForum is all about – innovating, embracing change, being the first to jump on new opportunities. And let’s face it – how many brands can say their customers have their logos tattooed on their biceps?”