KBA Genius 52 UV Press Fuels Interest in Plastic and Lenticular Printing

DALLAS—11/30/09—KBA North America, a global press manufacturer, is reporting growing sales from a variety of print markets for its Genius 52 UV press to produce a variety of projects on plastic substrates. These projects vary from back-lit displays, packaging, outdoor signage and banners, tags, plastic business cards, membership cards, ID cards, menus, plastic phone cards, point-of-purchase (POP) displays, labels, window displays and maps. Printers are also using plastic substrates to produce lenticular printing and packaging on their Genius 52 UV presses.

“The Genius 52 UV press was a hit at PRINT 09,” says John Raithel, senior vice president of sheetfed sales for KBA. “Why? Because in this economy, printers are looking for a flexible, economical, productive press that allows them to produce high-quality work on traditional substrates and also high value jobs on plastic, lenticular, and other diverse substrates. The Genius 52 UV is the most diverse press on the market and its unique design concept along with its other award-winning features is proving to be very attractive. Its low start-up waste is ideal for high-end stocks such as plastic. The press now comes with a dedicated coater unit so that a printer can print five colors, cure the job, then apply a heavy coating or even gold, silver, or white.”

The Genius 52 UV, which received the prestigious GATF InterTech award in 2006, is the world’s first waterless UV sheetfed offset press. The maximum sheet size is 14-3/16×20″, and it can operate at 8,000 sph. The unique press features keyless inking, waterless technology, extended delivery, and integrated dryers. It is designed to print on a variety of paper and board from 80 lb to 32 pt, and plastics, including lenticular surfaces, PVC, styrene, polyethylene, static cling vinyl, low tack vinyl, and others. It features an automatic plate-changing device that guarantees short setup times, reliable reproducibility, and brilliant offset quality. The Genius 52 control console features a touch-screen display that can slide from one end of the press to the other for easy press operator access. The press prints in five colors with UV curing inks that rapidly and completely harden through an efficient integrated drying system, which allows further processing, such as laminating or punching, immediately afterward.

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