Kantar Media Reports FSI Coupon Activity Increased 7.2 Percent in 2010
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MINNEAPOLIS—Jan. 5, 2011—Kantar Media reported that free-standing insert (FSI) coupon activity increased 7.2 percent during 2010 vs. the previous year, totaling more than 291 billion coupons dropped. This is the highest level of activity observed during the past decade by Marx, a Kantar Media solution. Retailer promotion pages also achieved new record levels, with a 46.4 percent increase to more than 13.3 billion pages in 2010, continuing the pattern of significant annual growth rates which began in 2007.
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