Kallima Introduces ‘Extreme Paperboarding’ Sport in VideoApril 4, 2012
Kallima Paper continues the trend of paper companies taking a tongue-in-cheek approach to creating videos that evangelize the virtues of paper. “Meet Tony D, a new breed of elite athlete. Tony and the radical sport of Extreme Paperboarding are taking the world by storm. Looks like snowboarding may be a thing of the past,” the video’s promotional piece boasts.