Jim Andersen to Receive the Harry V. Quadracci VISION Award
PITTSBURGH—April 7, 2010—Printing Industries of America has announced that Jim Andersen, president and CEO of IWCO Direct, will be presented with the 2010 Harry V. Quadracci VISION Award for his leadership in the direct mail marketing industry.
The annual award, which is presented to one printing industry executive who has reached an unsurpassed level of excellence and achievement, will be presented during the Offset & Beyond Conference, May 17-19, 2010 at the Baltimore Hilton in Baltimore, MD.
Andersen joined Chanhassen, MN-based IWCO Direct in 1999 and during the past decade has transformed the regional print and mail service provider into a top national integrated direct marketing solutions provider with locations across the country.
Andersen most recently guided the company through the successful acquisition of the U.S. operations of Transcontinental Direct. The transaction closed earlier in April and further strengthened the company’s exceptional ability to execute and deliver highly effective direct marketing campaigns with a national footprint.
The president and CEO of IWCO Direct was a key advocate in the decade-long struggle to enact postal reform, which was finally achieved at the end of 2006. He met with politicians and sat down with key leaders of other industries to reform a 30-year-old business practice and protect the interest of their common goal: a viable, enduring U.S. Postal Service (USPS).
IWCO Direct, led by Andersen, was one of 25 companies that joined forces with 25 associations to form the Mail Moves America (MMA) coalition in late 2006. This coalition touted the economic benefits of direct mail marketing and, through their efforts, convinced legislators that “Do Not Mail” legislation was unnecessary.
In addition to winning the Harry V. Quadracci VISION Award, Jim was named to the 2008 Printing Impressions/RIT Printing Industry Hall of Fame induction class. He holds a Bachelor of Science degree from American University in Washington, DC, and serves on the boards of Minnesota Business Partnership, Mentoring Partnership of Minnesota, and IWCO Direct Holdings, Inc.