JAPS-OLSON — Service With a Smile

Founded by Barney Japs and Gus Olson in 1907, the company began its life manufacturing business forms, though not the traditional multi-part forms that come to mind. The company, an early innovator in the lithography field, created ledgers which went with a patented binder that allowed for additional sheets.

Growth was slow but continuous in the ’40s and ’50s before finding the direct mail niche in the mid-1960s. Japs-Olson found a wealth in clientele, producing for industries such as insurance, financial, fundraising and retail markets.

Commercial printing grew as an equal strength, and the company quickly saw the value in color. Lots and lots of color: Japs-Olson added capabilities that boast up to 16-color webs with in-line capabilities, along with 8-, 10- and 12-color, 40˝ sheetfed perfecting presses that play into the strengths and requirements of advertising markets. Its 512,000-square-foot facility covers the full-service needs of clients under one roof, including the data processing and dissemination of as many as four million pieces of direct mail on any given day. Twenty-two laser printers churn out 100-percent personalized direct mail, and the company features a postal substation to process the sheer volume of pieces.

“We specialize in high-quality, multicolor advertising pieces,” Murphy says of the commercial side of his business. “We realized long ago that color, particularly with the advent of digital capabilities, is very affordable and highly desirable.”

Japs-Olson executives (from left) include: Mike Murphy, president; Bob Murphy, chairman; and Mike Beddor, CEO.

Japs-Olson has recently been investing in new equipment that further underscores the quality of color performance, according to Michael Murphy, company president. Closed-loop color control systems by Heidelberg are installed on the company’s sheetfed presses and closed-loop color control systems by Graphics Microsystems are in the process of being added to all of Japs-Olson’s web presses, a task that is due to be completed by the end of the year.

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