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IWCO Direct Is First U.S. Install of Océ ColorStream 3500 Inkjet Printer

August 3, 2011
TRUMBULL, CT—August 3, 2011—Océ, a Canon Group company and an international leader in digital document management, announced that IWCO Direct will be the first U.S. installation of the Océ ColorStream 3500 inkjet printing system. IWCO Direct will deploy the system at its Chanhassen, MN, facility in early August 2011. The high-speed, production printer makes it possible for customers to move more easily from monochrome to full-color output.

“We are committed to digital continuous color printing, and we expect to lead the way in integrating it appropriately into our customers’ direct mail streams,” said Jim Andersen, IWCO Direct president and CEO. “With the addition of the Océ ColorStream 3500 color inkjet system, we will accelerate opportunities and options for our customers to develop more personalized and relevant marketing messages.”

In addition to Océ printing technology, IWCO Direct uses Océ PRISMA workflow software to drive production for all its high-volume systems, including non-Océ devices.

“We are pleased to extend our long relationship with IWCO Direct by providing them with the first Océ ColorStream 3500 inkjet printing system installed in the United States. This commitment shows that IWCO Direct is serious about growing its business and serving customers with the most advanced, affordable and appropriate technology,” said Francis McMahon, vice president, marketing, Océ North America, Production Printing Systems.

Océ ColorStream 3500 printing system expands customers’ opportunities

“We can support customers who want to do more with digital four-color output,” noted Dave Johannes, IWCO Direct vice president of digital print. “For example, we have a growing audience that wants to mix multiple versions in one longer run. The Océ system is more cost-effective for this than our cutsheet systems. This gives us an entry into an expanded range of volume for our digital color production offering.”

Examples of how IWCO Direct can use the Océ ColorStream 3500 inkjet printing system include:
  • Documentation for wellness and disease management programs, where each co-care provider wants its own logo and graphics embedded in the final letter.
  • Adding graphics with color for high-end financial services loyalty programs.
  • Forms replacement to reduce the need for the two-step process of printing monochrome variable data on preprinted offset color forms. This also reduces inventory, time to market and waste.

According to Johannes, several factors contributed to the selection of the Océ ColorStream 3500 inkjet printing system:
 

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