IWCO Platform Boost Includes 22 Digital Printers

CHANHASSEN, MN—IWCO Direct has begun to implement the next phase of its strategic platform enhancements. This includes the expansion of its headquarters campus and the installation of numerous pieces of high-speed equipment here and across the platform. These enhancements are designed to provide customers with significantly increased direct mail personalization opportunities, reduced cycle times and enhanced postal optimization.

A key element of the platform enhancements is the move of IWCO Direct’s Chanhassen lettershop and its second Mail-Gard critical communication recovery center to a 150,000-square-foot building adjacent to its headquarters. The facility is slated to be fully functional by July and will support future expansion opportunities.

In addition, IWCO Direct has completed installation of a new Mitsubishi 3F16 sheetfed offset press here. The 3F16 is capable of producing 16,000 iph and adds aqueous coating to IWCO Direct’s printing capabilities.

The company is also installing 22 Océ VarioStream 8750 digital web printers that will increase its personalization capacity by approximately 35 percent. In total, IWCO Direct will install more than 60 pieces of high-speed equipment at its facilities here and in Hamburg, PA, during the next five months. The added equipment will provide customers with greater personalization opportunities while increasing capacity by nearly 30 percent to 385 million direct mail packages per month.

“These platform enhancements keep us at the forefront of providing leading direct marketers the ability to provide highly relevant direct mail offers in the most timely, cost-effective manner,” said Jim Andersen, IWCO Direct CEO. “We remain focused on providing the high-speed technology solutions that allow our customers to leverage direct mail as a powerful component of their marketing mix.”

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