IWCO Direct Bolsters Its Digital Capabilities with Xerox iGen4 Install

CHANHASSEN, MN—Feb. 24, 2011—IWCO Direct, a leading national provider of direct marketing solutions, has bolstered its color variable-data print capacity with the installation of a new Xerox iGen4 at its local facility. According to the company, the iGen 4 with in-line spectrophotometer provides even greater color consistency than the iGen3 digital presses it has installed at the Chanhassen and Warminster, PA, facilities.

With the installation of the new digital press, the company moved an existing Xerox DocuColor 8000AP from Chanhassen to its Downey, CA, facility, expanding the digital color print capacity at that facility as well.

IWCO Direct has aggressively built its digital capabilities in recent years. Digital equipment is vital to managing and producing complex, highly targeted direct marketing communications packages, which are enhancing open rates and engagement levels.

“We’re committed to investing in technology that allows our customers to enhance their communication with their customers, members and prospects in a one-to-one, highly targeted fashion,” said Jim Andersen, IWCO Direct president and CEO. “We will continue to enhance our strength in digital printing and automated marketing programs, while further expanding our critical communications recovery services through our Mail-Gard operations.”

About IWCO Direct
IWCO Direct (, one of the nation’s largest providers of direct marketing solutions, has served the needs of North American companies for more than 40 years. IWCO Direct helps its customers acquire, retain and engage customers and members through highly personalized paper-based and digital marketing programs. The company provides direct marketing like no one else by seamlessly supplying all design, production, mailing and management services in an integrated “total package” supply chain solution through operations in California, Minnesota and Pennsylvania.

For the latest information on direct marketing trends, industry news, postal regulations and more, read the Speaking Direct blog.

Source: Company press release.

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