IWCO Acquiring Transcon’s U.S. Direct Mail
CHANHASSEN, MN—Direct mail specialist IWCO Direct has entered into a definitive purchase agreement to acquire Transcontinental Direct’s U.S. operations, a high-volume direct mail organization with a network of facilities throughout the United States. Terms of the deal, which is expected to close this spring, were not revealed.
IWCO Direct will acquire Transcontinental Direct’s U.S. operations in Warminster and Hamburg, PA; Downey, CA; and Ft. Worth, TX. Transcontinental’s high-volume U.S. direct mail group generated revenues of $153 million in 2009 and employs about 1,200 people.
“We are pleased to combine the strengths of these organizations to provide a robust national total package footprint for our customers seeking innovative and cost-effective programs for customer acquisition, loyalty and engagement programs anchored by powerful strategy development,” said Jim Andersen, IWCO Direct president and CEO. “The IWCO Direct team is looking forward to working with our new colleagues from Transcontinental to create exceptional direct marketing programs for our customers.”