Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Ah, the Power Of Advertising --Cagle

June 2009
WE GET all kinds of phone calls with strange requests. People want to know if we will publish their memoirs. Or, they want to know about how to get published. I even get two or three calls a year from people wanting to know if I can forward their medical records to their new doctor. Apparently, my number closely resembles a university healthcare record-keeping department.

Some people call to complain. A few have gone so far as to call me an idiot. One woman insisted on calling me three times in one day to tell me how stupid I was. I finally got sick of the insults and told my wife not to bother me during business hours.

Ba-dum-dum.

But, the other day was definitely a first for our esteemed publication. A reader phoned to inquire about purchasing one of the dogs shown in the Partner Printing.com ad on page 41 of the March issue. Alas, we couldn't invoice for the adorable pooch.

"We're not in the dog selling business," states Dean Lurch, sales and marketing manager for Partner Printing.com. "But, I guess there's no such thing as bad press."

We'll end the suspense early. The picture of the pug puppies came from a stock photo service, and aren't from a litter owned by a Partner Printing.com employee. So, you'll have to track down your own pug.

Still, the trio of puppy dogs—from the "3 and it's free" gratis shipping promotion that ended in April—continue what has been a successful animal-based ad campaign for Partner Printing.com. Known for using frogs in its print ads, the trade printer has relied on animals such as horses and sheep to create hilarious themes. The horse head ("Straight from the horse's mouth") picture that appeared in January is a riot.

Apparently, not everyone became dewy-eyed with puppy love upon seeing the March ad in Printing Impressions. According to Lurch, the company received an e-mail complaint from an animal right's activist who chastised the company for using pure breed dogs in the ad.

Why? The mixed breeds that are in shelters get put down when an owner cannot be secured in a given time. Also, pure breeding has developed a bit of a bad reputation, with its often less-than-ideal conditions.

Take heart, animal lovers. While Partner Printing.com can't satisfy your quest for the animals in its ads, you can secure one simply by doing business with the company. It offers a rewards program with a point given for every dollar spent, which can be redeemed for gifts. Among the items in its gift catalog, along with the televisions, cars and grand pianos, is an American Quarterhorse.

 

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining: • How QR codes work and which companies and industries they work for best • How to implement a marketing strategy for QR codes • QR code creative best practices • The future of QR codes and more! Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands. Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more! <i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business! <u>About DirectMarketingIQ</u> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry. <b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: