INTERQUEST Reports a Strong Turnout for its Toronto Digital Printing Forum
CHARLOTTESVILLE, VA—May 30, 2012—INTERQUEST, a leading market and technology research and consulting firm serving the digital printing and publishing industry, announced a highly successful third annual 2012 Toronto Digital Printing Forum.
The educational forum—organized in partnership with Ryerson University—focused on trends and opportunities in three of the highest growth digital printing markets: direct mail marketing, transactional/transpromo, and book manufacturing. More than 130 industry professionals attended the full-day event, which was held on May 24 on the Ryerson campus in Toronto.
According to Gilles Biscos, President of INTERQUEST, “We see digital printing continue to expand its value in key printing areas such as direct marketing, transactional applications, and book manufacturing. The Toronto forum provided a superb venue to highlight all of these areas. The rich mix of speakers provided terrific content in all facets of digital printing, and as in prior years we find the attendees in Toronto highly motivated and engaged.”
Toby Cobrin, a Director at INTERQUEST, kicked off the morning sessions by presenting key results from a recent INTERQUEST direct marketing study conducted with Canadian print service providers. The INTERQUEST presentation was followed by a panel of leading marketing firms, direct marketing providers, and corporate users/buyers who presented successful integrated multi-channel campaigns they have developed.
Speakers included: Kelly-Jo Wellings, General Manager for Partner Development and Lettermail Sales, Canada Post; Melissa Houghton, Marketing Manager, Direct Response, Corporate Advertising, BMO Financial; Lee Eldridge, Director Interactive Solutions, CJ Interactive Solutions, C.J. Digital Inc.; Dave Mathews, Managing Director, Stratafly; and Alex Nuta, Director of Technology, Varibase.
In the second part of the morning program, Gilles Biscos presented key findings from recent INTERQUEST studies in the North American transactional printing market and then moderated a panel focused on the convergence of direct mail and transactional printing applications. Leading transactional service bureaus and corporate users/buyers presented successful transactional/transpromo applications they have recently implemented. They also discussed key industry topics such as mail volume trends, the evolution of electronic presentment, and the use of color.