interlinkONE Supports Printers with Guide to Selling Marketing Services
WILMINGTON, MA—04/27/2009—interlinkONE Inc., a leading provider of web-based marketing software solutions, today announced the availability of its Guide to Selling Marketing Services, a free resource for print providers looking to grow their business and increase revenue opportunities. The guide offers several solutions to help print service and fulfillment providers and their sales teams feel comfortable approaching prospects and customers regarding new marketing services. Valuable content includes conversation starters, a mock proposal, a sample direct mailer, a sample direct landing page to help readers in the development of their marketing campaigns, and tips for selling marketing solutions.
Print service and fulfillment providers can obtain the Guide to Selling Marketing Services at interlinkONE’s website, www.interlinkone.com. Additionally, the guide also contains a URL that will grant customers access to more content in interlinkONE’s Marketing Resource Center.“One of the goals of our company is to assist printers in expanding the reach of their direct marketing initiatives,” said John P. Foley, Jr., president and CEO of interlinkONE. “We’ve developed the Guide to Selling Marketing Services to support print providers learning to develop and sell marketing services, and help them take full advantage of this valuable revenue stream.”
Perfect for print service and fulfillment providers looking to transform print commodity sales into marketing solution sales, interlinkONE’s suite of software solutions makes it easy to build personalized landing pages, create integrated marketing campaigns such as highly targeted one-to-one mailers, web-to-print solutions, and other personalized marketing solutions, and manage and measure client marketing efforts.”
interlinkONE provides software that delivers end-to-end personalized marketing, fulfillment and variable print solutions. Companies in the print, fulfillment and mail industry use interlinkONE to better manage, execute, and measure their customers’ marketing initiatives and boost revenue. Solutions include Software as a Service (SAAS) or ASP web hosted marketing tools that make it possible to create highly targeted one-to-one mailers, web-to-print solutions, personalized URL campaigns and e-mail marketing in addition to fully integrated campaign management, lead acquisition programs, collateral fulfillment, order, inventory, fulfillment, and warehouse management. With interlinkONE’s suite of solutions print, fulfillment and mail service providers can improve marketing results and increase revenue opportunities while reducing costs.