InterACT! Virtual Conference & Expo Reveals Its Keynote Speaker

PHILADELPHIA—August 9, 2011—The InterACT! Virtual Conference & Expo, produced by Printing Impressions and Target Marketing, proudly announces the opening keynote—titled “Get Bold! Creating a Social Business Agenda”—is to be presented by Sandy Carter, vice president, Social Business Evangelism and Sales, at IBM Corp.

Social media has come a long way from the early days of Facebook, Twitter and YouTube. Carter will address the impact social media has had on businesses and present actionable frameworks and case studies to show how you can create your own “Social Business Agenda” for a greater competitive advantage. The live presentation is free and is part of the InterACT! Virtual Conference & Expo.

About Sandy Carter

Carter is responsible for setting the direction for IBM’s Social Business initiative, a $200 billion market opportunity, working with companies that are becoming social businesses, and being the evangelist for the concept and best practices around Social Business. An author of several books, she has been recognized by the World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.

About the Event

The InterACT! Virtual Conference & Expo is a free, virtual event (attendees can access all sessions from their computers) that will explore multiple marketing channels, tools and techniques, and how they work together for maximum success. Topics of discussion will include:

  • Multichannel Lead Nurturing: Turning prospects into customers
  • QR codes — Scanning your way to success
  • Integrated Marketing Ideas (That Work!)
  • Augmented Reality Marketing
  • Social Media Case Studies
  • And so much more!

View the most up-to-date agenda here.

In addition to the dynamic conference agenda, attendees can take advantage of this fully interactive event featuring live chats, social networking opportunities, downloadable resources and giveaways. Best of all, they can accomplish all of this and more for free and from the comfort of their own office.