Intelligencer Printing Adds Kodak Prosper Systems for Personalization on Web Press
ROCHESTER, NY—April 23, 2012—By adding a pair of Kodak Prosper S10 imprinting systems to its Heidelberg Sunday 2000 web offset press, Intelligencer Printing of Lancaster, PA, has enhanced the level of personalization it offers clients in the retail, nonprofit, financial services and other industries. The company also is investing in Kodak Marketmover services to develop a six-month marketing campaign to grow services and attract additional customers.
Intelligencer is putting the solution to work right away for a major national client in the retail fashion industry, producing personalized direct mail pieces complete with geocoding information that directs consumers to their closest store location. The company chose the Prosper S10 imprinting system for its ability to keep offset presses running at full speed while adding digital personalization in a single step.
“Our clients told us they wanted fast, efficient personalization capabilities for their direct mail campaigns, so we started investigating the options to find a solution that would let us maximize our existing offset press investments,” said Garry Richwine, Plant Manager, Intelligencer Printing. “Kodak offers a proven solution that can do what no other can—and we have already won some significant business as a direct result of it.”
The Prosper S10 imprinting system, which can be seamlessly integrated inline into a variety of web offset presses, is a monochrome printing system operating at speeds of up to 1,000 fpm. With its 4.16˝ printing swath and resolutions reaching 600 x 600 dpi, the Prosper S10 Imprinting System is an extremely flexible, variable-data imprinting solution for high-volume direct mail applications. The inkjet system features water-based pigmented inks that have excellent permanence on a variety of commercial substrates that provide scratch, fade and water resistance.
Intelligencer, one of the oldest printing companies in the United States, also uses Kodak Unified Workflow Solutions and several Kodak CTP Devices in its modern production facility. The company has relied on Kodak Solutions for many years, and cites the business and marketing support as a key component in this most recent investment decision. Marketmover Services will help them design and implement a digital growth strategy to penetrate key vertical markets.