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Institute for Media Convergence formed by Veteran Industry Executives

December 9, 2010
NEW YORK—Dec, 9, 2010—Media industry veterans Thaddeus B. Kubis and John S. Favat have announced the formation of a international membership driven, non-profit organization: The Institute for Media Convergence (IFMC).

What is Media Convergence? The combination of computing, communications and content, presented in a deliverable and measured manner. Media convergence is the merging of mass communications outlets—print, television, radio, the Internet along with portable and interactive technologies through various digital presentation platforms. The media convergence movement grew from recent technological advancements—particularly the emergence of the Internet, the digitization of information, which linked computer technology to content and communications.

Currently, IFMC is developing a series of research projects for international corporations that relate to the adaptation of Media Convergence; a review of those policies; development of Media Convergence certification procedures; the establishment of a “Media Convergence Quotient;” and establishing standards for and metrics of Media Convergence. The IFMC has been professionally engaged and is available to conduct independent research projects. Need to learn more? Contact:

The goal for the IFMC during 2011 will be to form an active and supportive international membership, with a common vision focused on Media Convergence.

“The success of our Global interaction with international corporations, various media, advertising and marketing firms along with the research projects assigned to the IFMC opened the door to the formation of the Institute,” said Thaddeus B. Kubis, President of NAK, an integrated marketing company, blogger and long time media consultant with clients from Wall Street to Silicon Valley.

“The demand for our expertise in this emerging field is the reason we moved forward to form the non-profit Institute. The demand is there and we are building the resource to support that demand under our corporate mantra: Experience applied – knowledge shared,” says John S. Favat, former Publisher of American Printer and founder/publisher of Binding, Finishing & Distribution print and online magazines.

The Institute for Media Convergence (IFMC) will provide the needed link, the glue to solidify education, print, publishing, marketing, advertising, business, technology and industry to a focused force in full understanding and acceptance of the dynamic changes that are on the immediate media horizon.  Key to the IFMC’s corporate passion will be simple but defined core objectives; to Evaluate and Examine the impact of media convergence on and for our members, and to Distribute and Teach the benefits and impact of this newly defined field of Media Convergence. “As an experienced marketing executive I have seen the process of Media Convergence in real time and there is an obvious need to define, support and measure this new sector,” says Kubis, IFMC Chief Media Convergence Evangelist.


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