Inkling Secures Investment from Top Education PublishersMarch 23, 2011
Inkling also works with a long list of other higher education publishers, including John Wiley & Sons, W. W. Norton and Wolters Kluwer, as well as major trade publishers.
“Until now, digital textbooks have failed to gain real traction because they add little value over the printed book,” said Matt MacInnis, Inkling’s founder and CEO. “But Inkling is different. We build every textbook from the ground up for the iPad to create a more engaging learning experience. We’re thrilled that McGraw-Hill and Pearson are bringing the world’s best learning content to the Inkling platform.”
“Creating an interactive, higher value e-Book experience for students is central to our strategy at McGraw-Hill,” said Vineet Madan, vice president, McGraw-Hill Learning Ecosystems. “We are excited to deepen our relationship with Inkling as we seek to broaden the educational tools and content available on iPad and other mobile devices.”
“Inkling gives us a chance to introduce 'from scratch' interactivity into the educational experience,” said Gary June, chief global marketing officer at Pearson. “This is a critical part of our efforts to leverage next generation devices in new ways that will improve performance and retention.”
Textbooks on Inkling’s platform are built from the ground up for multi-touch devices like iPad, bringing a level of engagement and learning that’s impossible with flat reproductions of print books. Students love the rich interactivity, self quizzes, easy search and annotation tools, and the ability to buy by the chapter, saving them money. Professors like that Inkling textbooks drive better student engagement and achievement without requiring any change in instruction. Plus, social collaboration among students and between professor and student opens doors to entirely new ways to learn.
Today, Inkling is partnering with top publishers to produce their most popular textbooks spanning business school, medical school, and undergraduate curricula for 2011. Content commitments include:
• The top 100 undergraduate titles from McGraw-Hill Higher Education.
• A comprehensive MBA curriculum, featuring 24 of the most popular business titles, from Pearson Education.