InfoPrint Solutions Launches New Brand Identity, Products #Ipex
BIRMINGHAM, UK—May 18, 2010—InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today unveiled a new brand identity as the joint venture nears its conclusion. At midnight on June 30, 2010, InfoPrint Solutions will become a wholly owned subsidiary of Ricoh Company Ltd. The brand campaign reflects the company’s new position and combines the strength of the InfoPrint Solutions name with the global prominence of the Ricoh brand, illustrating its close relationship with Ricoh while maintaining its distinct identity as InfoPrint Solutions Co.
In addition to the debut of its new logo, InfoPrint Solutions will be introducing a number of new technology solutions at IPEX including the InfoPrint 5000 (multi-purpose) MP, new workflow software and additional InfoPrint 4100 models. The company is also showcasing its key solutions at the show – Precision Marketing and Workflow – backed by demonstrations of customer applications. InfoPrint Solutions can be found at IPEX on stand 12-D130.
The new brand identity and logo are debuting today at Ipex, one of the print industry’s largest and most important events. The new brand mark will be seen on all products that come out of production after May 14th, 2010; products currently in the market will keep their current logo. The new logo will be on all corporate materials and the InfoPrint web site has been re-branded to include the new brand identity.
“The new logo illustrates the strategic evolution of our brand,” said Peter Lazaroff, InfoPrint Solutions’ Vice President of Marketing Communications. “It is a logical progression from the joint venture logo – which our many stakeholders have come to recognize – to our new logo, which includes several familiar elements, yet speaks to the progress of InfoPrint Solutions.”
New Inkjet Platform
Thee InfoPrint 5000 MP (multi-purpose) platform supports three speed points for low, medium, and high volume printing systems needs. Offering a smaller footprint, it complements and is compatible with the existing full color models of the InfoPrint 5000. It provides customers with a new level of modularity, flexibility and investment protection. The InfoPrint 5000 MP can run a variety of inks and fluids and be utilized in various configurations, including a twin-engine, or tandem, monochrome duplex and coupling it with the InfoPrint 5000 color system to optimize the production of documents with checks or coupons using Magnetic Ink Character Recognition (MICR).