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InfoPrint Solutions Drives Color Printing Adoption to Mid-Market

January 27, 2009
BOULDER, CO—January 27, 2009—InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announced it is launching its high-speed digital color cutsheet solution for the mid-market, the InfoPrint Pro C900. This adds to its portfolio of digital color printers driving the continual growth of color across enterprises of all sizes.

The InfoPrint Pro C900 is ideal for commercial printers, data centers and in-plant customers with monthly volumes of 50,000 to 240,000 pages. This new color printer fills a gap between larger continuous forms production machines and smaller volume cutsheet solutions, opening up high quality color capability to a new customer segment.  The InfoPrint Pro C900 will produce a wide variety of output, including Print on Demand (POD) manuals and books. It will also enable marketing initiatives like direct mail and TransPromo; which involve printing personalized communications, such as statements and bills.

The InfoPrint Pro C900 is currently in beta testing across several sites, including the French commercial printer d'Haussy, a direct mail specialist.

“We are looking to help our clients drive value from every communication with their customers, and the InfoPrint Pro C900 is the next step in enabling us to do just that,” said M. Roquette, CEO of d'Haussy. “Not only can we now bring extra value to our own customers, we have a future proof solution that will allow us to be more flexible.”

Initial shipments of the printer-only version are available in North America and EMEA* on February 13, 2009 with additional countries to follow. The multifunctional printer (MFP) version of the InfoPrint Pro C900 will be available in the second quarter 2009 with additional finishing options. Pricing is available upon request. Customers will also benefit from the support of InfoPrint’s global maintenance and services teams, designed to enable consistently maintained and available print operations. InfoPrint has more than 1,000 service and maintenance specialists in 36 territories around the world.

“The InfoPrint Pro C900 is poised for growth in a product category where InfoTrends expects to see significant activity. This category will experience a combined compound annual growth rate of over 40 percent according to InfoTrends’ U.S. and Western European unit forecasts,” according to Jim Hamilton Group Director of InfoTrends' On Demand Printing & Publishing Consulting Service.

“Adding color has traditionally been out of reach for many businesses, due to higher associated costs and larger runs needed to use color production machines. Yet it is proven to capture audience attention and increase response rate of marketing materials,” said Paul Preo, Director, Workgroup/Cutsheet Solutions at InfoPrint. “The InfoPrint Pro C900 underlines our core focus, which is to enable the creation of dynamic digital output to bring our customers business advantage. We do this by combining the latest technology innovations with high-end professional services support, with a keen eye on the overall cost of operations, vital in today’s economic climate.”

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