InfoPrint Solutions Demonstrates TransPromo Leadership Momentum with CMO Council
August 18, 2008
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BOULDER, CO—August 18, 2008—InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. These groups of leading marketers, experts, authors and academics will provide insight to support InfoPrint’s commitment to and continual drive to educate the marketplace on the value of TransPromo. The company has also been working in partnership with the CMO Council to launch several pilot TransPromo projects with blue chip brands across North America.
The Committee group includes representatives from companies including Alcatel-Lucent, Best Western, Capital One, Deloitte, Liberty Mutual and many more blue chip brands*. This is accompanied by a Faculty Board of prominent industry analysts, academics and gurus, from Gartner, IDC, InfoTrends, Interquest, Madison Advisors, RIT and Marketing1to1.**
The marketing research initiative undertaken by the CMO Council is titled “Precision Promotion: Timely, Targeted and Trackable” and aims to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers.
Centered on Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint, will drill into ways targeted solutions like TransPromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies.
“There has been much talk to date about TransPromo, and now we are really starting to see traction as companies move to implement real applications," said Sandra Zoratti, Vice President, Global Solutions Marketing for InfoPrint. "Our joint program with the CMO Council demonstrates InfoPrint's unique approach to create both awareness and education and is a perfect complement to our leading color technology, software, professional services and customer support. We are working to help our customers learn about the right solution for their business, and how to form stronger and longer relationships with target audiences using the personalized and captive power of TransPromo."
InfoPrint will soon launch a TransPromo innovation center in Boulder, Colorado, another industry-first that will allow partners and clients to run trial TransPromo campaigns using InfoPrint technology and support in preparation for the transition to a true TransPromo environment.
TransPromo transforms printed transactional documents such as statements into high-value communications by incorporating relevant personalized marketing content to promote products, services, and ultimately, brand loyalty. It also presents a growing opportunity for marketers to see higher response rates and increased return on investment. Industry analyst firm InfoTrends predicts that such output will grow from 1.6 billion pieces in 2006, to 21.7 billion in 2010, a huge growth rate of 91 percent.
The Committee group includes representatives from companies including Alcatel-Lucent, Best Western, Capital One, Deloitte, Liberty Mutual and many more blue chip brands*. This is accompanied by a Faculty Board of prominent industry analysts, academics and gurus, from Gartner, IDC, InfoTrends, Interquest, Madison Advisors, RIT and Marketing1to1.**
The marketing research initiative undertaken by the CMO Council is titled “Precision Promotion: Timely, Targeted and Trackable” and aims to drive the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers.
Centered on Customer Revenue Optimization (CRO), this program, sponsored by InfoPrint, will drill into ways targeted solutions like TransPromo significantly impact customer acquisition, monetization and ROI while exploring new developments in database and print technologies.
“There has been much talk to date about TransPromo, and now we are really starting to see traction as companies move to implement real applications," said Sandra Zoratti, Vice President, Global Solutions Marketing for InfoPrint. "Our joint program with the CMO Council demonstrates InfoPrint's unique approach to create both awareness and education and is a perfect complement to our leading color technology, software, professional services and customer support. We are working to help our customers learn about the right solution for their business, and how to form stronger and longer relationships with target audiences using the personalized and captive power of TransPromo."
InfoPrint will soon launch a TransPromo innovation center in Boulder, Colorado, another industry-first that will allow partners and clients to run trial TransPromo campaigns using InfoPrint technology and support in preparation for the transition to a true TransPromo environment.
TransPromo transforms printed transactional documents such as statements into high-value communications by incorporating relevant personalized marketing content to promote products, services, and ultimately, brand loyalty. It also presents a growing opportunity for marketers to see higher response rates and increased return on investment. Industry analyst firm InfoTrends predicts that such output will grow from 1.6 billion pieces in 2006, to 21.7 billion in 2010, a huge growth rate of 91 percent.
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