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Education and Recruitment — Cure for Workforce Woes?

March 2008 By Cheryl Adams
Managing Editor
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GENERAL COMMERCIAL printing is a $60 billion industry, employing about 300,000 workers. Due to normal attrition, and a fair amount of people (mostly baby boomers) retiring from the industry each year, there are 30,000 to 40,000 openings in the general commercial market at any given time. Yet, there are only about 1,000 college students graduating with printing degrees annually. Industrywide, including all graphic arts companies, there are about one million people employed, with an additional 60,000 job openings.

That eye-opening information, provided by Ted Ringman, vice president of development for the Print and Graphics Scholarship Foundation (PGSF), provides an alarming visual of the quandary facing our industry today.

“Printing is a manufacturing industry, and printers are doing more with less—that is, technology is providing higher output,” Ringman says. “But, print differs from some other manufacturing segments because print will always be with us, and there will always be jobs available in the printing industry. Thus, there will always be a need for workers.”

So why is the industry facing a skilled labor shortage that is near crisis magnitude?

The answer to that question, as well as potential solutions, was discussed in Part One of this article in our March issue. Here, in Part Two, industry experts delve further into the dilemma and, most importantly, explore other possible remedies.

Dispelling Myths

Dean Flowers, associate dean, Harry V. Quadracci Printing & Graphics Center, Waukesha County Technical College (WCTC), Pewaukee, WI; e-mail: dflowers@wctc.edu

One of the concerns in our industry is the misconception that printing is blue-collar work. Printing is more than running a press. There are hundreds of other opportunities for graduates; operating a press is only one of them.

Students that opt for a four-year degree in printing are planning on an administrative career path. They may have visions of obtaining an executive-level position or perhaps owning a printing company some day.

There are also plenty of opportunities in manufacturing for college graduates. In fact, many new high-end presses are networked and require a pretty high skill set to run. College graduates can track and measure the performance of these presses, monitor color, plan production schedules, troubleshoot press problems and provide guidance in the pressroom.

Most college programs offer course work well beyond basic press and finishing operations to develop graduates who understand the business of print, and who are able to identify and respond to consumer, business and technology trends that affect the distribution of print. Graduates with these qualifications are better able to think strategically. The key is to have a solid curriculum that teaches individuals the business of printing to prepare them for a dynamically changing industry.
 

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Most Recent Comments:
Pepper - Posted on June 12, 2008
Wow! Wow! As a Graphic Design Print/Prepress Specialist and my husband who is a talented former union offset pressman looking for work: Where are these wonderful jobs looking for skilled labor/talent? We've been re-training, we'll relocate, we're qualified to teach and manage AND we're working for less than the shiny salaries in this article! OMG! Not a mention in either of these articles about reaching out to displaced talent /training or promoting those is the field.
I followed the job hunt resource listed in the article & led to marketing, sell me another training program, take my personal info, and ONE (1) listing in the United States (ANY job title!). Our employers complain that students are coming out of school with no practical experience, yet we're working without benifits and can't expect to make a living or a future. STILL we'll keep looking, because we love what we do. Printing used to be a noble profession.
Ms. Adams: Please re-read your article from our point of view & ask yourself "What's wrong with this picture?" & try a seach as if you'd find a job. Pay to re-train for a 25,000/yr. job? Relocate for 22,000/yr. . . In Chicago. Lots of postings for the Middle East!
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Archived Comments:
Pepper - Posted on June 12, 2008
Wow! Wow! As a Graphic Design Print/Prepress Specialist and my husband who is a talented former union offset pressman looking for work: Where are these wonderful jobs looking for skilled labor/talent? We've been re-training, we'll relocate, we're qualified to teach and manage AND we're working for less than the shiny salaries in this article! OMG! Not a mention in either of these articles about reaching out to displaced talent /training or promoting those is the field.
I followed the job hunt resource listed in the article & led to marketing, sell me another training program, take my personal info, and ONE (1) listing in the United States (ANY job title!). Our employers complain that students are coming out of school with no practical experience, yet we're working without benifits and can't expect to make a living or a future. STILL we'll keep looking, because we love what we do. Printing used to be a noble profession.
Ms. Adams: Please re-read your article from our point of view & ask yourself "What's wrong with this picture?" & try a seach as if you'd find a job. Pay to re-train for a 25,000/yr. job? Relocate for 22,000/yr. . . In Chicago. Lots of postings for the Middle East!