Standard Register Installs Four Digital Presses

DAYTON, OH—Standard Register, a provider of communications management solutions, has installed four HP Indigo digital presses to produce color-critical, personalized collateral for a broad base of clients in health care, financial services, commercial and industrial markets.

Standard Register installed an HP Indigo press 5500 at each of its print-on-demand (POD) hubs in Boston and Atlanta, and two HP Indigo 7500 digital presses at its Charlotte, NC, hub. The installations support an overall initiative at Standard Register to help enterprises develop a competitive marketing advantage through high-end, targeted communications.

“HP Indigo presses are the only digital presses that allow for six- or seven-color process printing, and that extra level of color capability will allow us to deliver outstanding printing for even the most color-critical work,” said Steve McDonell, vice president of engineering and sustainability, Standard Register. “Our company believes in a customer-focused, ‘advancing your reputation’ strategy, and HP Indigo technology fits perfectly because it helps us enhance our customers’ brand value.”

The company recently started using its new Indigo 7500s to print cruise line boarding packs, including fully personalized pocket folders, boarding passes, luggage tags and excursion tickets.

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